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A Win-Win Situation

Friday, 10.7.2011 / 1:41 PM ET
By Bill Roose - Managing Editor | DetroitRedWings.com / The Wheel Deal
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For the majority of fans, who attend tonight’s game at Joe Louis Arena, a successful home opener will be measured by a Red Wings’ win or a loss to the Ottawa Senators.

While the Senators were on the ice Friday morning, Joe Louis Arena crews were still in preparation-mode putting on the finishing touches to what everyone hopes is a win-win for the home crowd.
While the players and coaches have been hard at work for the past month preparing for a lengthy, and grueling, 82-game regular-season schedule, countless others have toiled behind the scenes to guarantee that everything else about tonight is viewed as an eminence accomplishment.

And one such person, who has worked tirelessly to make sure that 20,000-plus guests enjoy their time at The Joe this evening is the Wings’ director of marketing Rob Mattina.

“We have long summers in the planning of the year, and I think you see all of your hard work come to fruition on opening night,” Mattina said. “So it’s as exciting for us, as it is for the fans and the players.”

While the players took to the ice at 10:30 today for their morning skate, and the hospitality staff was fast at work preparing meals for the 400, or so, expectant guests inside the CC Olympia Club, the Wings’ marketing department was putting the final touches on things, including the pre-game show, which is set to begin at 6:50 p.m.

Mattina and his crew were also working with advertisers and media outlets to build buzz about tonight’s opener.

“It starts with the advertising that’s going on, on the radio, and the new commercial kind of gives you chills,” Mattina said. “You feel the energy through all of the media people that we spoke to this morning, and seeing Tom Wilson, Ken Holland and Mike Babcock all on air today.

“You feel it with the players and the excitement as they’re coming into the building to practice this morning. I think, generally throughout the entire organization, there’s an excitement that comes with opening night.”

It’s never been a better time to be a sports fan in Detroit with the Tigers reaching the American League Championship Series and the Lions kicking off the NFL season with a 4-0 record for the first time since 1980. The Red Wings are the only pro sports team in town that consistently reaches the postseason, having won four Stanley Cup titles in the last 14 seasons.

And we’re just hours away from lifting the curtain on a new season for the city’s most-successful sports franchise as it heads back to work.
 
“The Red Wings are such a powerful brand that has been successful for so long, and we have the greatest fans in the NHL,” Mattina said. “And it’s awesome that the Tigers are winning, and it’s awesome for the City of Detroit that the Detroit Lions are doing fantastic.”

So how will Mattina judge whether or not tonight’s game was a hit with fans?

“You know it’s successful by the energy of the crowd," he said. "It’s all about the fans, and as long as the fans have smiles on their faces and you see high-energy in this building. ... And obviously, capping off with a Red Wings’ win will be fantastic.”

Sounds like a win-win for everyone!


SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 WSH 52 39 9 4 171 117 82
2 FLA 54 32 16 6 150 122 70
3 NYR 53 30 18 5 150 135 65
4 NYI 52 28 18 6 145 129 62
5 TBL 53 29 20 4 140 127 62
6 DET 53 27 18 8 133 131 62
7 BOS 53 28 19 6 153 146 62
8 PIT 52 27 18 7 138 132 61
9 NJD 55 27 21 7 122 123 61
10 MTL 55 27 24 4 147 145 58
11 CAR 54 24 21 9 130 142 57
12 OTT 54 25 23 6 153 166 56
13 PHI 52 23 20 9 122 137 55
14 BUF 54 21 27 6 124 146 48
15 CBJ 55 21 28 6 137 170 48
16 TOR 52 19 24 9 120 144 47

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
D. Larkin 52 18 20 26 38
H. Zetterberg 53 9 27 3 36
T. Tatar 52 16 17 -1 33
G. Nyquist 53 14 15 -2 29
P. Datsyuk 38 8 20 12 28
J. Abdelkader 53 14 13 -3 27
M. Green 46 4 17 -7 21
N. Kronwall 45 3 14 -10 17
B. Richards 39 5 11 7 16
D. DeKeyser 49 6 8 12 14
 
GOALIES: W L OT Sv% GAA
P. Mrazek 20 10 4 .933 1.97
J. Howard 7 8 4 .904 2.89