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A Win-Win Situation

Friday, 10.7.2011 / 1:41 PM ET
By Bill Roose - Managing Editor | DetroitRedWings.com / The Wheel Deal
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For the majority of fans, who attend tonight’s game at Joe Louis Arena, a successful home opener will be measured by a Red Wings’ win or a loss to the Ottawa Senators.

While the Senators were on the ice Friday morning, Joe Louis Arena crews were still in preparation-mode putting on the finishing touches to what everyone hopes is a win-win for the home crowd.
While the players and coaches have been hard at work for the past month preparing for a lengthy, and grueling, 82-game regular-season schedule, countless others have toiled behind the scenes to guarantee that everything else about tonight is viewed as an eminence accomplishment.

And one such person, who has worked tirelessly to make sure that 20,000-plus guests enjoy their time at The Joe this evening is the Wings’ director of marketing Rob Mattina.

“We have long summers in the planning of the year, and I think you see all of your hard work come to fruition on opening night,” Mattina said. “So it’s as exciting for us, as it is for the fans and the players.”

While the players took to the ice at 10:30 today for their morning skate, and the hospitality staff was fast at work preparing meals for the 400, or so, expectant guests inside the CC Olympia Club, the Wings’ marketing department was putting the final touches on things, including the pre-game show, which is set to begin at 6:50 p.m.

Mattina and his crew were also working with advertisers and media outlets to build buzz about tonight’s opener.

“It starts with the advertising that’s going on, on the radio, and the new commercial kind of gives you chills,” Mattina said. “You feel the energy through all of the media people that we spoke to this morning, and seeing Tom Wilson, Ken Holland and Mike Babcock all on air today.

“You feel it with the players and the excitement as they’re coming into the building to practice this morning. I think, generally throughout the entire organization, there’s an excitement that comes with opening night.”

It’s never been a better time to be a sports fan in Detroit with the Tigers reaching the American League Championship Series and the Lions kicking off the NFL season with a 4-0 record for the first time since 1980. The Red Wings are the only pro sports team in town that consistently reaches the postseason, having won four Stanley Cup titles in the last 14 seasons.

And we’re just hours away from lifting the curtain on a new season for the city’s most-successful sports franchise as it heads back to work.
 
“The Red Wings are such a powerful brand that has been successful for so long, and we have the greatest fans in the NHL,” Mattina said. “And it’s awesome that the Tigers are winning, and it’s awesome for the City of Detroit that the Detroit Lions are doing fantastic.”

So how will Mattina judge whether or not tonight’s game was a hit with fans?

“You know it’s successful by the energy of the crowd," he said. "It’s all about the fans, and as long as the fans have smiles on their faces and you see high-energy in this building. ... And obviously, capping off with a Red Wings’ win will be fantastic.”

Sounds like a win-win for everyone!


SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - WSH 82 56 18 8 252 193 120
2 x - PIT 82 48 26 8 245 203 104
3 y - FLA 82 47 26 9 239 203 103
4 x - NYR 82 46 27 9 236 217 101
5 x - NYI 82 45 27 10 232 216 100
6 x - TBL 82 46 31 5 227 201 97
7 x - PHI 82 41 27 14 214 218 96
8 x - DET 82 41 30 11 211 224 93
9 BOS 82 42 31 9 240 230 93
10 CAR 82 35 31 16 198 226 86
11 OTT 82 38 35 9 236 247 85
12 NJD 82 38 36 8 184 208 84
13 MTL 82 38 38 6 221 236 82
14 BUF 82 35 36 11 201 222 81
15 CBJ 82 34 40 8 219 252 76
16 TOR 82 29 42 11 198 246 69

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
H. Zetterberg 82 13 37 -15 50
P. Datsyuk 66 16 33 7 49
D. Larkin 80 23 22 11 45
T. Tatar 81 21 24 4 45
G. Nyquist 82 17 26 -2 43
J. Abdelkader 82 19 23 -16 42
M. Green 74 7 28 -6 35
B. Richards 68 10 18 4 28
D. Helm 77 13 13 -2 26
N. Kronwall 64 3 23 -21 26
 
GOALIES: W L OT Sv% GAA
P. Mrazek 27 16 6 .921 2.33
J. Howard 14 14 5 .906 2.80