Detroit Red Wings presented by AT&T
Stay Connected to the Detroit Red Wings
Email Updates App Text/SMS Updates Twitter Facebook Red Wings TV RSS Feeds

Mule vs. Ram in TV commercial

Thursday, 10.20.2011 / 7:25 PM ET
By Bill Roose - Managing Editor | / The Wheel Deal
Share with your Friends

The Wheel Deal
Mule vs. Ram in TV commercial

Dozens of film producers, camera operators and assorted others descended on Joe Louis Arena this week to shoot a TV commercial for Ram Truck that features none other than ‘The Mule’ Johan Franzen.

Good thing the Red Wings were in the middle of a long five-day break this week – their longest of this season – because Franzen definitely put in some long hours in front of the camera.

For more than four hours, Franzen was in uniform and did a lot of standing around on his skates at center ice next to a bright red Dodge Ram. The premise of the commercial is Ram vs. Mule, though Franzen doesn’t have a speaking part, standing on skates for that long of a time is quite taxing.

“Did different stuff, mostly hard skates, was doing sprints from one side to the other, 20 times total, something like that,” Franzen said. “It's kind of hard when you're cold, you want to get it to look like you're really going hard. I tried to push it. I was cold. I was trying to sit down and stretch it a little bit so I wouldn't pull anything. It was fun.”

The crew was even equipped with an SUV, which is specially outfitted with a very impressive-looking movie camera attached to a large robotic arm affixed to the vehicle’s roof. Crewmembers that I spoke to Wednesday estimated the net worth of the black SUV – cameras, rigging and all – at approximately $1 million.

The only glitch of the day – which began at 9 a.m. and finally wrapped up before 10 p.m. – was getting the SUV on and off the ice. Crewmembers had to remove the wheels just so the camera arm could clear the AT&T sign above the Zamboni entrance to the rink.

Last month, we learned that the Ram, which is built in suburban Detroit and is a three-time recipient of Motor Trend magazine’s Truck of the Year Award, is now the official truck of the Red Wings.


2014-2015 PLAYOFFS
P. Datsyuk 7 3 2 -3 5
T. Tatar 7 3 1 -3 4
J. Ericsson 7 0 4 0 4
R. Sheahan 7 2 1 -1 3
L. Glendening 7 2 1 1 3
H. Zetterberg 7 0 3 -4 3
K. Quincey 7 0 3 -1 3
D. Helm 7 0 3 -3 3
T. Jurco 7 1 1 -1 2
G. Nyquist 7 1 1 -2 2
P. Mrazek 3 4 1 .925 2.11
J. Howard 0 0 0 .917 3.00 is the official Web site of the Detroit Red Wings. Detroit Red Wings and are trademarks of the Detroit Red Wings. NHL, the NHL Shield and the word mark NHL Winter Classic are registered trademarks and Original Six is a trademark of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2015 Detroit Red Wings and the National Hockey League. All Rights Reserved.
© NHL 2015. All Rights Reserved.

Advertise/SponsorshipsOlympia Entertainment | Code of Conduct | Privacy Policy | AdChoices | Employment | Contact Us | Terms of Use | Site Map