DETROIT – The Detroit Red Wings today announced that Flagstar Bank has signed a three-year contract to be an Official Partner of the team. The agreement covers a wide range of branding, media, and hospitality opportunities, as well as special incentives for fans.
As part of the agreement, Flagstar will be the official Red Wings credit and debit card provider, checking and savings account provider, and mortgage partner. Flagstar will have exclusive use of Red Wings logo/marks to develop a variety of co-branded consumer and business banking products. The agreement also includes Flagstar branding on practice jerseys and pucks, and Flagstar ATMs throughout Joe Louis Arena.
“This partnership brings together two local organizations—an iconic Detroit sports team and the largest bank headquartered in Michigan,” says Olympia Entertainment President Tom Wilson. “We think fans will like it too, with lots of ways to show their team loyalty.”
As part of the partnership, fans will have opportunities for “once-in-a-lifetime” experiences at the Joe, as well as the opportunity to participate in Twitterview, a new social media program. Twitterview lets fans take over the Red Wings' Twitter account and interact directly with a player or Wings executive for 30 minutes every other week during hockey season.
"Like the Red Wings, Flagstar is Michigan born and Michigan based,” says Thomas Pitkin, senior vice president of Marketing for Flagstar. “We’re proud of our local roots and excited to align with a beloved and storied team like the Red Wings. With our co-branded products, Wings fans will be able to carry in their pocket a symbol of their amazing team loyalty that runs deep and crosses generations. It’s something they can get only at Flagstar.”
About The Detroit Red Wings
The Detroit Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Michael and Marian Ilitch in 1982. Other Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, Ilitch Holdings, Inc., Olympia Entertainment, Olympia Development, Little Caesars Pizza Kits Fundraising Program, Champion Foods and Uptown Entertainment. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns the MotorCity Casino Hotel. For more information, visit www.DetroitRedWings.com.
Flagstar Bancorp, Inc. (NYSE: FBC) is the holding company for Flagstar Bank, FSB, a full-service financial institution offering a range of products and services to consumers, businesses, and homeowners. With $12.7 billion in total assets at June 30, 2013, Flagstar is the largest publicly held savings bank headquartered in the Midwest. Flagstar operates 111 banking centers, all of which are located in Michigan and 40 home lending centers located in 17 states, which primarily originate one-to-four family residential first mortgage loans. Originating loans nationwide, Flagstar is one of the leading originators of residential first mortgage loans. For more information, please visit flagstar.com.
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