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Fox Tower to shine a bright red

Tower atop of Fox Theatre will glow in support of Red Wings' playoff run

Wednesday, 04.9.2008 / 3:34 PM ET / News
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Fox Tower to shine a bright red

– The Red Wings are entering their 17th consecutive Stanley Cup playoff appearance, and to help cheer the team to victory, the Fabulous Fox Theatre tower sign will shine red during the entire playoff run, which begins Thursday, April 10 when the Red Wings take on the Nashville Predators. The tower has switched from its standard multi-color display to all red.

The 18-foot tall size atop of the Fox Theatre will shine a bright red during the Red Wings' Stanley Cup playoff season.
“No other team in major professional sports has a longer playoff streak,” said Christopher Ilitch, president and CEO of Ilitch Holdings, Inc. “With such an amazing track record, we really have something to be proud about and we want to show that ‘we are in!’ The Red Wings need all fans to show their colors to give the team an edge in this year’s playoffs.”

The Fox tower sign, originally restored and unveiled in January 2006 in anticipation of Super Bowl XL, can be computer programmed to perform over a million different color and light variations. The 18-foot sign will run completely in the color red in support of its hometown Red Wings team. The LED light tubes used to light the tower use less than half the power of an incandescent bulb and can last 10 years.

Fans can check out the Fox tower, and then stop next door at Hockeytown Cafe for the ultimate sports viewing experience. A free shuttle from Hockeytown Cafe to Joe Louis Arena is available for all home games, or fans can stick around to watch the only live-feed from the Joe. Hockeytown Cafe is consistently named the best sports bar in Detroit, with 30 plasma screen TVs, daily food and drink specials, over 50 different varieties of beer and Red Wings playoff merchandise.

The Red Wings will take on the Nashville Predators on Thursday, April 10 at a special start time of 7 p.m. EDT at Joe Louis Arena in the Opening Round of the Stanley Cup Playoffs. Fans are encouraged to arrive early for pre-game festivities. Game 2 will be held at the Joe at 2 p.m. on Saturday, April 12. Limited tickets are available at the Joe Louis Arena Box Office, all Ticketmaster retail locations, Hockeytown Authentics in Troy, Hockeytown Cafe, by phone at 248-645-6666 or online at Also, visit the online Playoff Center at to view a fan photo page, participate in a Hockeytown blog or view photo highlights from past Stanley Cup runs.

Ilitch Holdings, Inc. provides technical and professional services to the companies owned by Michael and/or Marian Ilitch. The Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, the Detroit Red Wings, Olympia Entertainment, Olympia Development, Little Caesars Pizza Kits Fundraising Program, Champion Foods and Uptown Entertainment. Michael Ilitch owns the Detroit Tigers.  Marian Ilitch is the owner of the MotorCity Casino Hotel.


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