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Coffee, donuts and Wing Nuts

Wings score hat trick with Tim Hortons partnership

Thursday, 02.11.2010 / 11:51 AM ET / News
By Lisa Hickok  - Media Relations Coordinator
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Coffee, donuts and Wing Nuts
DETROIT -- The Red Wings today announced they have scored a partnership deal with one of North America's largest restaurant chains, Tim Hortons.  With the agreement, Tim Hortons becomes the Official Coffee and Donut of Joe Louis Arena and favorite coffee of ‘Wing Nuts’ throughout Hockeytown. To mark the occasion, Tim Hortons locations across metro Detroit will feature a limited-time only “I Love the Red Wings" donut for 79-cents, with all proceeds benefiting the good works of the Detroit Red Wings Foundation.
“The Detroit Red Wings are one of the premier sports organizations in North America and we’re very excited to pair our world class product with theirs,” said David Clanachan, chief operations officer, U.S. and International, Tim Hortons Inc. “In Michigan, we now cover the spectrum of hockey – from this partnership, all the way down to the more than 4,000 kids in Michigan learning to play hockey through Timbits youth hockey programs.”
The Red Wings will incorporate nine points of sale on the Joe Louis concourse, conveniently located so fans can grab their favorite coffee and baked goods without missing any of the on-ice action. As the first arena to feature Tim Hortons baked goods, Joe Louis will also be the first arena with two Tim Hortons branded kiosk showcases. Mmm, donuts.         
Detroit Red Wings vice president business affairs Steve Violetta comments, "This expanded relationship with Tim Horton's touches on several business priorities for the Red Wings. Among them are providing a superior fan experience at each and every home game, as well as expanding our marketing efforts within the Windsor-Sarnia-London triangle and the continued partnership of two of the most dominant brands in their respective industries".
Fans attending the Red Wings home games February 11 and 13 can be on the lookout for the Tim Hortons “Donut” delivery promotion. For those fans who can’t make the game, the Valentine’s Day themed, “I Love the Red Wings Donut” will be available at more than 90 stores across Metro Detroit February 12 – 14.  All proceeds from these purchases will be donated to the Detroit Red Wings Foundation, which supports and enhances community life in Michigan.
The Detroit Red Wings Foundation is an affiliate of Ilitch Charities, a 501 (c)(3) organization. The Foundation invests in the future of our community by providing funds and resources to worthy causes that contribute to the growth of the sport of hockey.
Tim Hortons Inc. Overview: Tim Hortons is the fourth largest publicly-traded quick service restaurant chain in North America based on market capitalization, and the largest in Canada. Tim Hortons appeals to a broad range of consumer tastes, with a menu that includes premium coffee, flavored cappuccinos, specialty teas, home-style soups, fresh sandwiches, donuts and fresh baked goods. As of September 27, 2009, Tim Hortons had 3,527 systemwide restaurants, including 2,971 in Canada and 556 in the United States. More information about the company is available at


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