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Think Pink

Thursday is Breast Cancer Awareness night at JLA

Tuesday, 10.19.2010 / 12:20 PM / Community
By Christy Hammond  - Community Relations Manager
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Think Pink
DETROIT -- The Red Wings will host their fourth annual Breast Cancer Awareness Night this Thursday, October 21, when the Wings take on the Calgary Flames at 7:30 p.m. EDT as part of the National Hockey League’s Hockey Fights Cancer month.

When the doors open at 6:30 p.m., the Joe Louis Arena concourse will be home to a variety of activities, including a silent auction, goal puck draw, 50/50 raffle and a special sale of pink winter knit hats with all proceeds benefitting the Liggett Breast Center in Grosse Pointe Woods, Mich. The funds raised will help alleviate the costs of breast cancer treatment for uninsured and underinsured women in the Metro Detroit area.

Fans who wear pink to the game will be entered to win a 2010-11 team-signed jersey by picking up a raffle ticket on the concourse behind Section 126. There fans can also participate in the goal puck draw or bid on one of 29 unique Red Wings autographed items.

For $40, fans will have a chance to draw from an assortment of 100 goal pucks from the past few seasons, including pucks from the 2008 and 2009 Stanley Cup Finals. Each puck will be signed by a Red Wings player and wrapped to conceal the autograph. The fan who unwraps the puck signed in gold by Johan Franzen will meet a select Red Wings player after the game.
Players will wrap their sticks with pink hockey tape and Jimmy Howard’s glove and blocker will even be pink where it’s usually red for use during the pregame warm-ups. These items will then be autographed and auctioned off in the concourse in addition to purple Hockey Fights Cancer ties worn and autographed by Red Wings broadcasters, coaching staff and management. Other exclusive auction items include a 2010-11 team-signed pink and white Wings jersey, a one-of-a-kind Steve Yzerman jersey retirement ceremony package and game-used and autographed Tomas Holmstrom gloves and helmet.

Other BCA Night activities include:
  • Fans can also help the Red Wings provide encouragement to breast cancer patients currently receiving treatment by signing a banner and writing a message of support for breast cancer patients. The team-signed banner will be presented at the Liggett Breast Center on Monday, Oct. 25, and hung in their chemotherapy treatment room.
  • Fans can purchase pink winter knit hats with the Winged Wheel logo embroidered on the front for $20 at both the West and East Gate entrances on the concourse level. Breast Cancer Awareness pins will be available at merchandise stands throughout the concourse for $5.
  • The Red Wings will honor those affected by breast cancer by hosting 40 survivors in a suite, 20 military veterans who are also breast cancer survivors in the Quicken Loans Budd Lynch Military Suite and around 100 breast cancer survivors and patients in the stands.
Hockey Fights Cancer is a joint charitable initiative founded in December, 1998 by the National Hockey League and National Hockey League Players’ Association.  It is supported by players, NHL member clubs, NHL alumni, the NHL Officials’ Association, professional hockey athletic trainers and equipment managers, corporate marketing partners, broadcast partners and fans throughout North America.  The goal of Hockey Fights Cancer is to raise money and awareness for national and local organizations involved in cancer care and research.  To date, Hockey Fights Cancer has raised more than $10.5 million.  Hockey Fights Cancer is a component of The Biggest Assist Happens Off The Ice, the National Hockey League’s and National Hockey League Players’ Association’s social responsibility program that builds on hockey’s long-standing tradition of addressing important social issues in North America and around the world.

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