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Wings, Amway announce partnership

Agreement includes Amway's logo on Wings' practice jerseys

Wednesday, 11.17.2010 / 12:09 PM ET / Press Release
By John Hahn  - Senior Director of Communications
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Wings, Amway announce partnership
DETROIT (Press Release) -- The Red Wings announced today they have signed an agreement with Amway. The multi-platform deal provides Amway with the exclusive rights to placing its logo on the official Red Wings' practice jersey as well as dasher board signage during Wings home games. The practice jersey is worn by Red Wings' players during all practices and morning skates, both home and away, throughout the entire regular-season and playoffs.
 
Amway Sponsorship
The Amway logo patch will appear on the upper right front of the Wings practice jerseys beginning with Nov. 17 morning skate. Reebok’s logo will remain on the upper left of the jersey front. The partnership is one of just four jersey sponsorships currently active in the National Hockey League, joining Calgary, Vancouver and Chicago.
 
“When the National Hockey League created the opportunity for the practice jersey sponsorship, Amway emerged as an ideal partner for the Red Wings,” said Steve Violetta, the Red Wings senior vice president of business affairs. “As a Michigan-based company that is an active sponsor in several sports, we are very pleased with this alliance and look forward to an exciting future with our new partner.”
 
Amway is extremely active in sports sponsorships. They hold the naming rights of the Amway Center in Orlando, Fla., which is home to the NBA’s Orlando Magic, and are the presenting sponsor of Major League Soccer’s San Jose Earthquakes.
 
“Amway's sponsorship of the Red Wings' practice jerseys is a great way for us to invest in our company's home state. As one of western Michigan’s largest employers we’re very excited to align with another Michigan powerhouse,” says Jori Hartwig, vice president of marketing for Amway North America. “Detroit may be Hockeytown, but the Red Wings have loyal fans everywhere. Our independent business owners across the country will be proud to see the Amway name associated with an organization that has such a long tradition of winning and investing in its community.”
 
About Detroit Red Wings: The Detroit Red Wings hockey club, a member of the National Hockey League, was purchased by Michael and Marian Ilitch in 1982. Michael and/or Marian Ilitch own several other companies in the food, sports and entertainment industries, including: Little Caesars Pizza, Blue Line Foodservice Distribution, Ilitch Holdings, Inc., Olympia Entertainment, Olympia Development, Little Caesars Pizza Kits Fundraising Program, Champion Foods and Uptown Entertainment. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns the MotorCity Casino Hotel. For more information, visit DetroitRedWings.com.
 
About Amway: Based in Ada, Mich., Amway is part of the Alticor group of companies, founded by the DeVos and Van Andel families. Alticor is the parent company of Amway Corp., Access Business Group LLC and Alticor Corporate Enterprises. The company offers consumer products and business opportunities, as well as product development, manufacturing and logistics services in more than 80 countries and territories worldwide. The company reported annual sales of $8.4 billion for the year ending Dec. 31, 2009.


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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - WSH 82 56 18 8 252 193 120
2 x - PIT 82 48 26 8 245 203 104
3 y - FLA 82 47 26 9 239 203 103
4 x - NYR 82 46 27 9 236 217 101
5 x - NYI 82 45 27 10 232 216 100
6 x - TBL 82 46 31 5 227 201 97
7 x - PHI 82 41 27 14 214 218 96
8 x - DET 82 41 30 11 211 224 93
9 BOS 82 42 31 9 240 230 93
10 CAR 82 35 31 16 198 226 86
11 OTT 82 38 35 9 236 247 85
12 NJD 82 38 36 8 184 208 84
13 MTL 82 38 38 6 221 236 82
14 BUF 82 35 36 11 201 222 81
15 CBJ 82 34 40 8 219 252 76
16 TOR 82 29 42 11 198 246 69

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
H. Zetterberg 82 13 37 -15 50
P. Datsyuk 66 16 33 7 49
D. Larkin 80 23 22 11 45
T. Tatar 81 21 24 4 45
G. Nyquist 82 17 26 -2 43
J. Abdelkader 82 19 23 -16 42
M. Green 74 7 28 -6 35
B. Richards 68 10 18 4 28
D. Helm 77 13 13 -2 26
N. Kronwall 64 3 23 -21 26
 
GOALIES: W L OT Sv% GAA
P. Mrazek 27 16 6 .921 2.33
J. Howard 14 14 5 .906 2.80