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Fox to shine through Wings' playoff run

Wednesday, 04.13.2011 / 1:49 PM ET / Press Release
Detroit Red Wings
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Fox to shine through Wings\' playoff run
The 18-foot tall size atop of the Fox Theatre will shine a bright red during the Red Wings' Stanley Cup playoff season.
DETROIT -- The Red Wings are entering their 20th consecutive Stanley Cup playoff appearance, and to help cheer the team to victory, the fabulous Fox Theatre tower sign will shine red during the entire playoff run, which begins Wednesday, April 13 when the Red Wings take on the Phoenix Coyotes. The tower will switch from its standard multi-color display to all red Wednesday morning.
“Clinching their twentieth consecutive playoff appearance, the Wings have the longest post-season streak of any major professional sports team” said Tom Wilson, president and CEO of Olympia Entertainment. “This, along with the Wings eleventh straight 100-point season and having the best record in the NHL’s Central Division in nine of the past ten seasons, Hockeytown can stand proud. The energy in The Joe has been electrifying this season and now is the time for fans to continue to show their colors as we begin the quest for a 12th Stanley Cup.”  
The Fox tower sign, originally restored and unveiled in January 2006 in anticipation of Super Bowl XL, can be computer programmed to perform over a million different color and light variations. The 18-foot sign will run completely in the color red in support of its hometown Red Wings team. The LED light tubes used to light the tower use less than half the power of an incandescent bulb and can last 10 years.
Fans can check out the Fox tower, and then stop next door at Hockeytown Cafe for the ultimate sports viewing experience. A free shuttle from Hockeytown Cafe to Joe Louis Arena is available for all home games, or fans can stick around to watch the game. Hockeytown Cafe is consistently named the best sports bar in Detroit, with 30 plasma screen TVs, daily food and drink specials, over 50 different varieties of beer and Red Wings playoff merchandise.
Olympia Entertainment, a Detroit-based company owned by entrepreneurs Michael and Marian Ilitch, is one of the country’s most diverse sport and entertainment companies and the largest organization of its kind in the mid-west. The company owns and operates Detroit’s Fox Theatre and the intimate City Theatre. Olympia Entertainment also books and operates Joe Louis Arena, “The Legendary” Cobo Arena, and books Comerica Park. Olympia Entertainment also handles business operations for the Detroit Red Wings, an Original Six member of the National Hockey League and collaborates with the Detroit Tigers baseball franchise and other Ilitch companies.
Other Ilitch companies include: Little Caesars Pizza, Ilitch Holdings, Inc., Blue Line Foodservice Distribution, Champion Food, the Detroit Red Wings, Little Caesar Pizza Kits Fundraising Program, Olympia Development and Uptown Entertainment. Additionally, Michael and Marian Ilitch owns the Detroit Tigers, Inc., and Marian Ilitch owns MotorCity Casino Hotel.
To learn more about Olympia Entertainment, visit






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