Detroit Red Wings presented by AT&T
Stay Connected to the Detroit Red Wings
Email Updates App Text/SMS Updates Twitter Facebook Red Wings TV RSS Feeds

Wings, Coca-Cola renew partnership

Five-year extension includes several exciting new elements; Coca-Cola remains the official soft drink of Hockeytown Café

Monday, 11.7.2011 / 3:33 PM ET / Press Release
By Rick Bowness  - Public Relations Coordinator
Share with your Friends

Wings, Coca-Cola renew partnership
DETROIT –  Name two things that go great with ice -- a refreshing Coca-Cola and thrilling Red Wings hockey!  With today's announcement that the Wings and Coca-Cola have renewed their longstanding partnership agreement through the 2015-16 NHL season, every time fans visit Joe Louis Arena they can enjoy both.

Through this five-year partnership agreement, Coca-Cola will continue to be the official soft drink of the Red Wings and maintain its status as the exclusive provider of non-alcoholic, non-coffee-related beverages to Joe Louis Arena, Fox Theatre and Hockeytown Café. Coca-Cola-branded products will remain the official Isotonic beverage (Powerade), the official energy drink (Full Throttle) and the official bottled water (Dasani) of the Red Wings. Additionally, Coca-Cola has secured presenting sponsorship status for the Red Wings’ annual Hockeyfest and Fan Day events for the next five seasons.

“By joining forces with a championship team like the Detroit Red Wings, Coca-Cola will continue to refresh fans as they create lasting memories and cheer on their hometown team,” said Mark Rahiya, Coca-Cola senior vice-president of region sales. “Building on our tradition with the Red Wings ensures fans the opportunity to enjoy an ice-cold Coke while watching their favorite team pursue victory on the ice.”

In-game elements of this new partnership agreement will include the highly-popular Coke Zero Super Shuffle scoreboard game, the Stick Kids behind-the-scenes pre-game arena tour, and a Zamboni Experience Package, which allows lucky fans to enjoy the thrill of cruising atop the JLA ice surface between periods of a Red Wings home game. In order to qualify for the chance to win one of these once-in-a-lifetime experiences, fans should be on the lookout for the numerous consumer-centric promotions Coca-Cola regularly stages at various retail locations throughout southeastern Michigan.

“Coca-Cola, like the winged wheel, is one of the most recognizable brands in the world and we’re proud to be extending and expanding our relationship with such a powerful and highly-regarded entity,” says Olympia Entertainment President & CEO Tom Wilson. “We look forward to several more years of providing quality Coke products to hockey fans at The Joe and we’re excited to be implementing a variety of new elements into one of our longest-running partnership agreements.” 
The value-laden Coke Zero Family Ticket Package – comprised of two tickets, two hot dogs and two Coca-Cola beverages for as low as $54 – will once again be available for select Red Wings home games this season. Detroit’s Tuesday, November 8 showdown with Colorado will be the next night at which this deal will be made available to fans. A Coca-Cola and Red Wings-branded ‘Experiential Trailer’ will also be a prominent fixture at a multitude of Michigan-staged events in the coming months, as the fun-toting vehicle will be making appearances at a variety of functions throughout the state.


H. Zetterberg 77 17 49 -6 66
P. Datsyuk 63 26 39 12 65
T. Tatar 82 29 27 6 56
G. Nyquist 82 27 27 -11 54
J. Abdelkader 71 23 21 3 44
N. Kronwall 80 9 35 -4 44
R. Sheahan 79 13 23 -3 36
D. Helm 75 15 18 7 33
D. DeKeyser 80 2 29 11 31
S. Weiss 52 9 16 -2 25
J. Howard 23 13 11 .910 2.44
P. Mrazek 16 9 2 .918 2.38 is the official Web site of the Detroit Red Wings. Detroit Red Wings and are trademarks of the Detroit Red Wings. NHL, the NHL Shield and the word mark NHL Winter Classic are registered trademarks and Original Six is a trademark of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2015 Detroit Red Wings and the National Hockey League. All Rights Reserved.
© NHL 2015. All Rights Reserved.

Advertise/SponsorshipsOlympia Entertainment | Code of Conduct | Privacy Policy | AdChoices | Employment | Contact Us | Terms of Use | Site Map