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Philips Norelco gears up for the 2012 Hockey Playoffs

Rallying fans to support their teams with the ultimate beard pro

Wednesday, 04.11.2012 / 10:45 AM / Press Release
Detroit Red Wings
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Philips Norelco gears up for the 2012 Hockey Playoffs
Stamford, CT – The playoff beard has been a hockey mainstay for fans and players alike since the 1970s. Ask any die-hard fan. They’ll tell you it’s right up there with not washing your jersey; a beloved ritual that connects fans with their favorite team in a sign of solidarity. This season, Philips Norelco, the leader in electric shaving and grooming, is partnering with five professional hockey teams – the New York Rangers, Pittsburgh Penguins, St. Louis Blues, Detroit Red Wings and Nashville Predators – to celebrate the playoff beard and help guys gear up for the games.

“For decades, we have engineered game-changing electric shaving and grooming products worthy of hockey’s most notable beards,” said Kristi Crump, Marketing Director, Personal Care at Philips Consumer Lifestyle. “It takes a pro product to withstand the playoff beard and Philips Norelco groomers and shavers can get the job done – from the last shave before the first game starts, to a momentum-shifting trim during the series.”

Philips Norelco is giving pro hockey fans a chance to win 2012-2013 season tickets through the “Go With A Real Pro” Sweepstakes. Fans can enter through the Philips Norelco Facebook Page, SMS messaging and interactive TV experiences on DirectTV and PlayStation. Throughout the playoffs, Philips Norelco will also be creating exclusive in-arena activities that give fans a pro-game watching experience, including:

·         Philips Norelco Real Pro Photo Station, which allows fans to take photos of their bearded face in a hockey pro cut-out, learn how to enter into the sweepstakes, and share their photos online.

·         Philips Norelco Pro Beard Zone, a branded section of the stadium where fans will receive Philips Norelco/team paraphernalia.

·         Philips Norelco Pro Beard Cam, which spots game-goers in the audience with the best beards. One lucky winner will be selected to win a Philips Norelco prize pack and potentially a seat upgrade.

Going clean during the playoffs is strictly forbidden, but fans can squeeze in one final shave before the first face-off with the Philips Norelco PowerTouch with Aquatec. Then, it’s hands off until their team gets knocked out…or wins it all. As the final round gets closer, guys can trim in a pinch to shift game momentum after a loss with the Philips Norelco Vacuum Stubble and Beard Trimmer Pro and the Multigroom Pro. Game on!

For more information, and to enter the Philips Norelco “Go With A Real Pro” Sweepstakes go to Facebook.com/PhilipsNorelco.

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About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”. Headquartered in the Netherlands, Philips employs 119,000 employees in more than 60 countries worldwide. With sales of EUR 25.4 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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