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Arby's announced as sponsor for 'College Hockey in the D'

JLA suite ticket giveaway first promotion of dynamic partnership

Thursday, 12.20.2012 / 3:46 PM / Press Release
By Rick Bowness  - Public Relations Coordinator
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Arby\'s announced as sponsor for \'College Hockey in the D\'
Arby\'s Restaurant Group announced as title sponsor for \'College Hockey in the D\'

DETROIT – Olympia Entertainment today announced that Arby’s Restaurant Group will be the presenting sponsor for all upcoming ‘College Hockey in the D’ events. This season’s edition of ‘College Hockey in the D’ includes the Great Lakes Invitational (Dec. 29/30), the annual UM-MSU Rivalry Game (Feb. 2) and a special ‘Celebrate the Legacy’ edition of the CCHA Championship (March 23/24).

“We’re very pleased that Arby’s has come on board as the presenting sponsor of our college hockey program,” says Olympia Entertainment Director of Strategic Hockey Alliances Mike Bayoff. “We’ve experienced significant growth in recent years and we look forward to continuing to expand and enhance our brand in partnership with one of the most successful quick-service sandwich chains in the country.”

Several exciting promotions will be enacted as part of this dynamic partnership in the coming months, beginning with a special contest that will afford local college hockey enthusiasts the opportunity to watch a game from one of Joe Louis Arena’s luxury suites. Beginning today, information on how to be entered into a draw for a chance to win a pair of suite tickets to either Day 2 of the Great Lakes Invitational (Dec. 30) or the annual UM-MSU Rivalry Game (Feb. 2) can be obtained by visiting any participating Arby’s location in the Great Lakes State.

“Arby’s is excited to be the presenting sponsor for all of the upcoming ‘College Hockey in the D’ events at Joe Louis Arena,” says Tina Hering, Regional Marketing Manager, Arby’s Restaurant Group. “Arby’s is a big supporter of Michigan sports and hockey, most notably The Big Chill at the Big House, and we want the fans to be able to get in on the action. Customers who come into participating Arby’s locations from now through January 13, have a chance to win suite tickets to the big games.”

Tickets to all three 2012-13 ‘College Hockey in the D’ events are currently available for purchase at the JLA Box Office (313-396-7575), all Ticketmaster (800-745-3000) outlets, and online at OlympiaEntertainment.com.



About Arby’s Restaurant Group
Atlanta-based Arby’sRestaurant Group, Inc. is the second largest quick-service sandwich chain in the U.S. with more than 3,600 restaurants systemwide. In addition to its classic Roast Beef and Beef ‘n’ Cheddar sandwiches, slow-roasted and thinly sliced in store daily, Arby’s is also known for its deli-style Market Fresh® line of sandwiches, wraps and salads, Curly Fries and Jamocha Shakes. The latest news includes the 2011 introduction of Arby’s first premium Angus beef menu line called Ultimate Angus. To learn more about Arby’s, please visit
www.arbys.com.

About Olympia Entertainment
Olympia Entertainment, a Detroit-based company owned by entrepreneurs Michael and Marian Ilitch, is one of the country’s most diverse sport and entertainment companies and the largest organization of its kind in the mid-west. The company owns and operates Detroit’s Fox Theatre, the intimate City Theatre and also books and operates Joe Louis Arena and books Comerica Park. Olympia Entertainment also handles business operations for the Detroit Red Wings, an Original Six member of the National Hockey League and collaborates with the Detroit Tigers baseball franchise and other Ilitch companies.

Other Ilitch companies include: Little Caesars Pizza, Ilitch Holdings, Inc., Blue Line Foodservice Distribution, Champion Foods, the Detroit Red Wings, Little Caesar Pizza Kits Fundraising Program, Olympia Development and Uptown Entertainment. Additionally, Michael Ilitch owns the Detroit Tigers, Inc., and Marian Ilitch owns MotorCity Casino Hotel.

To learn more about Olympia Entertainment, visit www.olympiaentertainment.com. Also follow Olympia on Twitter @OEontheGo and at facebook.com/officialolympiaentertainment.

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