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Ram Trucks and Red Wings continue partnership

Expanded partnership includes two 100-foot images welcoming fans to Joe Louis Arena

Monday, 03.18.2013 / 11:08 AM ET / Press Release
By John Hahn  - Senior Director of Communications
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Ram Trucks and Red Wings continue partnership

DETROIT – The Ram Truck brand, Chrysler Group LLC’s Great Lakes Business Center and Southeast Michigan Ram dealers are continuing their partnership with the Detroit Red Wings, one of America’s most successful professional sports franchises. The expanded partnership for 2012-13 includes the addition of two Ram Truck and Red Wings-themed displays on the exterior of Joe Louis Arena. The 26’ x 100’ building identifiers will adorn both the east and west exterior walls, welcoming fans to Joe Louis Arena.

“We are very pleased to expand our relationship with Ram and create an enhanced visual to the outside of Joe Louis Arena that welcomes our fans,” said Tom Wilson, Olympia Entertainment President. “We are proud of the partnership and all that we are able to accomplish together.”

“The hard work, fighting-spirit and determination exhibited by the Detroit Red Wings embraces the values shared not only by Ram Truck but also by the brand’s dedicated customers,” said Mike Dragojevic, Director of the Great Lakes Business Center. “We are pleased to once again be named the ‘Official Truck of the Red Wings’ and build upon the partnership for the 2012-13 hockey season.”

Continued elements in the partnership include: Ram Truck being named the “Official Truck of the Red Wings”; television and radio spots narrated by Sam Elliott, the voice of the brand, and featuring Red Wings forward, Johan “Mule” Franzen; a Ram Truck mural inside Joe Louis Arena featuring goaltender Jimmy Howard; concourse curtains of the Ram truck grille; virtual signage; an in-ice logo; and several in-game promotions.


About Ram Truck Brand
The Ram Truck brand continues to establish its own identity and clearly define its customer since its launch as a standalone vehicle brand. Creating a distinct brand for Ram trucks has allowed the brand to concentrate on how core customers use their trucks and what new features they'd like to see. Whether focusing on a family that uses its half-ton truck day in and day out, a hard-working Ram Heavy Duty owner or a business that depends on its commercial vehicles every day, Ram has the truck market covered.

The Ram Truck brand has the most innovative lineup of full-size trucks on the market. Ram Truck has emerged as a full-size truck leader by investing substantially in new products, infusing them with great looks, refined interiors, durable engines and features that further enhance their capabilities. Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package

About Detroit Red Wings
The Detroit Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Michael and Marian Ilitch in 1982. Other Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, Ilitch Holdings, Inc., Olympia Entertainment, Olympia Development, Little Caesars Pizza Kits Fundraising Program, Champion Foods and Uptown Entertainment. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns the MotorCity Casino Hotel. For more information, visit www.DetroitRedWings.com.

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - NYR 82 53 22 7 248 187 113
2 y - MTL 82 50 22 10 214 184 110
3 x - TBL 82 50 24 8 259 206 108
4 x - WSH 82 45 26 11 237 199 101
5 x - NYI 82 47 28 7 245 224 101
6 x - DET 82 43 25 14 231 211 100
7 x - OTT 82 43 26 13 232 208 99
8 x - PIT 82 43 27 12 217 204 98
9 BOS 82 41 27 14 209 201 96
10 FLA 82 38 29 15 198 213 91
11 CBJ 82 42 35 5 227 248 89
12 PHI 82 33 31 18 212 223 84
13 NJD 82 32 36 14 176 209 78
14 CAR 82 30 41 11 183 219 71
15 TOR 82 30 44 8 206 257 68
16 BUF 82 23 51 8 153 269 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
H. Zetterberg 77 17 49 -6 66
P. Datsyuk 63 26 39 12 65
T. Tatar 82 29 27 6 56
G. Nyquist 82 27 27 -11 54
J. Abdelkader 71 23 21 3 44
N. Kronwall 80 9 35 -4 44
R. Sheahan 79 13 23 -3 36
D. Helm 75 15 18 7 33
D. DeKeyser 80 2 29 11 31
S. Weiss 52 9 16 -2 25
 
GOALIES: W L OT Sv% GAA
J. Howard 23 13 11 .910 2.44
P. Mrazek 16 9 2 .918 2.38

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