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Jack Link’s messes with Hockeytown

The leading meat snack brand sponsors Red Wings for the third season

Thursday, 10.3.2013 / 12:32 PM ET / Press Release
Detroit Red Wings
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Jack Link\u2019s messes with Hockeytown
Jack Link\u2019s Continues Messin\u2019 With Hockeytown

Detroit, Mich. & Minong, Wis. - Jack Link’s® Beef Jerky, one of the largest snack brands in the U.S., will sponsor the Detroit Red Wings in 2013-2014 for the third consecutive season.

Both Midwest staples, Jack Link’s Beef Jerky and the Detroit Red Wings are entering another season together with hopes of even more excitement than years before. The tried and true pairing is sure to encourage fans to ‘Feed Their Wild Side’ in Hockeytown, USA!

“We are happy to welcome America’s best-selling brand of beef jerky to the Joe Louis Arena as one of our continuing partners,” said Rob Croll, director of corporate partnerships, Detroit Red Wings. “Jack Link’s has been a great corporate partner in the past, and we are grateful to work with them again this year.”

As a sponsor, Jack Link’s will provide Red Wings fanatics with an opportunity to win game tickets on the Red Wings’ Facebook page, receive samples of protein-packed meat snacks at The Joe, and see Messin’ with Sasquatch™ commercials and videos in-arena. In addition, Jack Link’s will have LED dasherboard signage at a premium center ice location.

“Hockey season is synonymous with so many things Jack Link’s embodies: creating memories with family and friends, traditions, excitement and ‘Feeding your Wild Side’,” said Kevin Papacek, director of marketing, Jack Link’s Beef Jerky. “The renewal of our Red Wings partnership solidifies a great combination of two fan favorites in Detroit: The Red Wings and Jack Link’s.”

The Detroit Red Wings have won 11 Stanley Cup Championships and they are one of the most popular NHL franchises, while Jack Link’s holds the title of America’s favorite meat snacks.

Fans should be on the lookout for Jack Link’s brand icon, the elusive Sasquatch, who stars in thepopular Messin’ With Sasquatch campaign. Sasquatch may come out and join the fun at select hockey games this season.

Headquartered in Minong, Wis., Jack Link’s is the No. 1 U.S. meat snack brand and fastest-growing meat snack manufacturer worldwide. The Jack Link’s brand represents a heritage of quality and consumer trust. Jack Link’s offers more than 100 premium meat snack products at retail outlets in more than 40 countries. For further information, visit

The Detroit Red Wings hockey club, an Original Six member of the National Hockey League and 11-time Stanley Cup Champion, was purchased by Michael and Marian Ilitch in 1982. Other Ilitch companies in the food, sports and entertainment industries include: Little Caesars Pizza, Blue Line Foodservice Distribution, Ilitch Holdings, Inc., Olympia Entertainment, Olympia Development of Michigan, Little Caesars Pizza Kit Fundraising Program, Champion Foods and Uptown Entertainment. Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns the MotorCity Casino Hotel. For more information, visit


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