Coke Zero™ Fan Zone added to Winter Classic
The five-day, 122,000-square-foot hockey fan event in conjunction with the SiriusXM Hockeytown Winter Festival and the NHL Winter Classic will together create the most expansive celebration the sport of hockey has ever seen
DETROIT – Olympia Entertainment revealed today plans for the Coke Zero Fan Zone, a five-day, 122,000-square-foot hockey fan event, that will take place outside of Comerica Park December 27-31, 2013. The hockey and winter-themed event for all ages will take place in conjunction with the SiriusXM Hockeytown Winter Festival inside Comerica Park leading up to the highly anticipated 2014 Bridgestone NHL Winter Classic at Michigan Stadium New Year’s Day.
“The Coke Zero Fan Zone makes one of the biggest celebrations of hockey ever, even bigger,” said Tom Wilson, President & CEO of Olympia Entertainment. “With the Hockeytown Winter Festival events taking place inside Comerica Park in Detroit, the New Year’s Day NHL Winter Classic game at Michigan Stadium in Ann Arbor and, now, the wide array of activities and entertainment at the Coke Zero Fan Zone, the Detroit Red Wings have created the most expansive celebration the sport of hockey has ever seen, spanning multiple facilities over the course of 15 days.”
The Coke Zero Fan Zone will be free to fans holding tickets to that day’s hockey games at the Hockeytown Winter Festival. Admission for non-ticketholders is $5 each day with tickets available for purchase at the entrance. The event will span three heated tents with hockey-themed exhibits, interactive games and activities, autograph and photo opportunities and local music and food offerings:
Hockey-themed Exhibits, Games & Activities:
• Premier artifact exhibit hosted by the Hockey Hall of Fame
• Full-size street hockey rink for ages five and older
• Open skate on a full-size synthetic ice rink (hockey skates only please)
• Hardest shot radar cage game
• Top shot electronic hockey net game
• Mini-sticks game
• Bubble hockey game
• Video game challenges
Autograph & Photo Opportunities
• Stanley Cup display with photo opportunities
• Q&A sessions with Red Wings and Maple Leafs alumni
• Alumni autograph booths
• Locker room displays and photo opportunities in the stall of a favorite Wings or Maple Leafs player
Food & Entertainment
• SnowZilla simulated toboggan slide
• Bounce house
• Local musical acts
• Popular food truck vendors
• Detroit restaurants
• Hot cocoa and s’mores stations<
• Fire pit warming stations
The Coke Zero Fan Zone hours complement the Hockeytown Winter Festival inside Comerica Park:
• Friday, December 27 from 1 p.m. to 10 p.m.
(Great Lakes Invitational games MSU vs. MTU – 3:30 and WMU vs. U-M – 7 p.m.)
• Saturday, December 28 from 1 p.m. to 10 p.m.
(GLI Consolation Game – 3:30 and GLI Championship Game – 7 p.m.)
• Sunday, December 29 from 11 a.m. to 8 p.m.
(OHL games Windsor vs. Saginaw – 1:30 and London vs. Plymouth – 5 p.m.)
• Monday, December 30 from 1 p.m. to 8 p.m.
(AHL game Toronto Marlies vs. Grand Rapids Griffins – 5 p.m.)
• Tuesday, December 31 from 11 a.m. to 4 p.m.
(Red Wings vs. Maple Leafs Alumni Showdown games – 1 and 3:30 p.m.)
“The activities at the Coke Zero Fan Zone and the great line-up of games inside Comerica Park will bring fans from throughout the State of Michigan and Canada to experience downtown Detroit during the 15 days of the Hockeytown Winter Festival,” continued Wilson. “Local businesses will benefit from the thousands of fans who will eat, drink, shop and sleep in downtown establishments. In addition, the Coke Zero Fan Zone will create exposure and revenue for the local vendors and Detroit restaurants at the event and new fans for the local entertainers being showcased on its stages.”
The Coke Zero Fan Zone is sponsored by Bridgestone, Molson Canadian, Coke Zero, Comerica Bank, Kroger, Southwest Ontario Tourism, McDonald’s, Verizon and American Rentals.
Dates, times and activities are subject to change. Visit www.DetroitRedWings.com/2014WinterClassic for the most up to date schedule and information.
About Olympia Entertainment
Olympia Entertainment, a Detroit-based company owned by entrepreneurs Michael and Marian Ilitch, is one of the country’s most diverse sport and entertainment companies and the largest organization of its kind in the mid-west. The company owns and operates Detroit’s Fox Theatre, the intimate City Theatre and also books and operates Joe Louis Arena and books Comerica Park. Olympia Entertainment also handles business operations for the Detroit Red Wings, an Original Six member of the National Hockey League and collaborates with the Detroit Tigers baseball franchise and other Ilitch companies.
Other Ilitch companies include: Little Caesars Pizza, Ilitch Holdings, Inc., Blue Line Foodservice Distribution, Champion Foods, the Detroit Red Wings, Little Caesar Pizza Kits Fundraising Program, Olympia Development and Uptown Entertainment. Additionally, Michael Ilitch owns the Detroit Tigers. Marian Ilitch owns MotorCity Casino Hotel.