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Red Wings, Little Caesars Amateur Sports partner with Warrior

Friday, 02.21.2014 / 10:15 AM ET / Press Release
By Alex DiFilippo  - Detroit Red Wings Communications Coordinator
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Red Wings, Little Caesars Amateur Sports partner with Warrior

DETROIT – The Detroit Red Wings and Little Caesars Amateur Sports today announced a new three-year partnership with Warrior Sports. As part of the agreement, Warrior Sports will provide members of the Little Caesars AAA Hockey Club and members of the Little Caesars Amateur Hockey League (LCAHL) with high-quality equipment, footwear and apparel.

With 17 teams comprising Little Caesars AAA hockey and more than 600 house teams at the AA and A levels of travel hockey, Warrior becomes the official supplier of thousands of potential future hockey stars at all levels of youth hockey throughout the metro Detroit area. The Little Caesars AAA Hockey Club alone has won 62 state championship tournaments and captured 14 national titles in nearly 50 years of amateur hockey history. More than 70 graduates of the AAA program have made the NHL, and thousands more have moved on to successful careers at the collegiate or junior level and in professional leagues across the globe.

“Warrior is a premier hockey company with gear that all players love,” said Brian Beaufait, Director of Little Caesars Amateur Sports. “We are extremely excited to have this opportunity to partner with such a great company. This partnership will provide all of our Little Caesars AAA players the best of the best, while looking great. The partnership will also provide some great opportunities for our LCAHL members as well.”

“As a local Detroit company, Warrior is proud to sponsor Little Caesars, one of the premier youth hockey organizations in the world,” said Dave Dixon, Chief Marketing Officer of Warrior Sports. “Warrior’s founder Dave Morrow is a former Little Caesars AAA player and remains dedicated to helping grow youth hockey in metro Detroit. Warrior pushes our sports scientists, designers and product developers to produce equipment that enhances performance and allows all players to bring their best game to the ice.”

About Warrior Sports:
Headquartered in Warren, Mich., Warrior Sports is recognized as a premier manufacturer of innovative, high performance, cutting-edge equipment, footwear and apparel for hockey, lacrosse and soccer athletes of all ages and abilities. For more information, visit, follow @Warrior on Twitter and like Warrior Hockey on Facebook.

About Little Caesars Amateur Sports:
Little Caesars Amateur Sports was created to oversee the business operations of the Little Caesars Hockey Program, including the current AAA Hockey Club, Travel Hockey and the Little Caesars Amateur Hockey League (LCAHL). Michael and Marian Ilitch, the founders of Little Caesars Pizza, began sponsorship of amateur hockey in the 1960s and started sponsoring the Little Caesars Amateur Hockey League in 1978. The league was created to increase the level of competitive play and provide more opportunities for metro Detroit youth hockey players. Today, the league consists of more than 600 travel and house teams with more than 11,000 youth hockey players. Visit or for more information.


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