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Octopi Hockeytown campaign returns

Lucky fans who use the Instagram hashtag #OctopiHockeytown will appear on Metro Detroit digital billboards

Thursday, 04.17.2014 / 3:45 PM ET / Press Release
By Alex DiFilippo  - Detroit Red Wings Communications Coordinator
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Octopi Hockeytown campaign returns

DETROIT – The Detroit Red Wings announced today the return of the ‘Octopi Hockeytown’ playoff campaign to encourage fans to connect and cheer on the Red Wings as the team embarks on its historic 23rd straight playoff run.

Building off the success of last year’s ‘Octopi Hockeytown’ campaign, which garnered more than 10 million impressions through Red Wings social media, the multi-platform campaign returns to Detroit for the second year with a re-tooled look and even more ways for fans to interact with each other and the team.

Fans are encouraged to use the hashtag #OctopiHockeytown for a chance to see their message on OctopiHockeytown.com. Lucky fans who use the hashtag on Instagram will have an opportunity to see their photo on digital advertisements across the Metro Detroit area, as new fan photos will populate every day on the ‘Octopi Hockeytown’ billboards and advertisements.

In conjunction with the launch of the campaign, the Red Wings will transform the stairs leading up to West Entrance of Joe Louis Arena. Set to be completed on Thursday, the stairs will be decorated with a large graphic of ‘Al the Octopus.’

During Detroit’s journey through the 2014 Stanley Cup Playoffs, Red Wings fans can join the ‘Octopi Hockeytown’ movement by logging on to OctopiHockeytown.com. The website serves as the online hub for fans to show their support for the team and partake in numerous digital campaigns and contests.

OctopiHockeytown.com hosts interactive contests and encourages fans to join the ‘Octopi Hockeytown’ movement by sharing their passion for the Red Wings through social media. The website provides several options for fans to change their cover photo on Facebook and avatar on Twitter to support the team and join the movement.

The popular virtual “Octopus Toss” also returns this season with new features. Red Wings fans can download a photo of an octopus here and “toss” it at their friends by sending via Facebook and Twitter. Last year’s “Octopus Toss” was the most shared post to date in Red Wings social media history.

OctopiHockeytown.com will host contests to give away four ‘Octopi Hockeytown’ T-shirts every day, along with other special prizes. Exclusive ‘Octopi Hockeytown’ merchandise can be purchased here. In addition, exclusive ‘Octopi Hockeytown’ ties and scarves were distributed to the local Detroit media.

All first round playoff games at Joe Louis Arena will feature a giveaway for fans in attendance to create an exciting environment in The Joe. For Game 3 on Tuesday, April 22, the Red Wings will give out 22,000 red glow wands, courtesy of MotorCity Casino Hotel, while rally towels will be issued to the first 22,000 fans for Game 4 on Thursday, April 24, courtesy of Coca-Cola and Meijer and Game 6, if necessary, on Monday, April 28, courtesy of Miller Lite.

Red Wings fans can ‘Octopi’ the Official Red Wings Viewing Parties and cheer on the team with hundreds of their fellow fans while the team is on the road in Boston for the first two games in the opening round of the Stanley Cup Playoffs. The Viewing Party for Game 1 will be hosted at Hockeytown Café in Detroit on Friday, April 18 at 7 p.m. and at Ciccarelli’s Sports Bar on Sunday, April 20 at 2:30 p.m. For more information on the Red Wings Official Viewing Parties, click here.

A limited number of tickets are available for Games 3 & 4 at Joe Louis Arena. Tickets can be purchased at the Joe Louis Arena Box Office (313-471-7575), all Ticketmaster outlets (800-745-3000) and online at DetroitRedWings.com.

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - WSH 82 56 18 8 252 193 120
2 x - PIT 82 48 26 8 245 203 104
3 y - FLA 82 47 26 9 239 203 103
4 x - NYR 82 46 27 9 236 217 101
5 x - NYI 82 45 27 10 232 216 100
6 x - TBL 82 46 31 5 227 201 97
7 x - PHI 82 41 27 14 214 218 96
8 x - DET 82 41 30 11 211 224 93
9 BOS 82 42 31 9 240 230 93
10 CAR 82 35 31 16 198 226 86
11 OTT 82 38 35 9 236 247 85
12 NJD 82 38 36 8 184 208 84
13 MTL 82 38 38 6 221 236 82
14 BUF 82 35 36 11 201 222 81
15 CBJ 82 34 40 8 219 252 76
16 TOR 82 29 42 11 198 246 69

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
H. Zetterberg 82 13 37 -15 50
D. Larkin 80 23 22 11 45
T. Tatar 81 21 24 4 45
G. Nyquist 82 17 26 -2 43
J. Abdelkader 82 19 23 -16 42
M. Green 74 7 28 -6 35
B. Richards 68 10 18 4 28
D. Helm 77 13 13 -2 26
N. Kronwall 64 3 23 -21 26
R. Sheahan 81 14 11 -8 25
 
GOALIES: W L OT Sv% GAA
P. Mrazek 27 16 6 .921 2.33
J. Howard 14 14 5 .906 2.80