Smoke Detector Collection Presented by Comerica
Since 2001, the Wings have encouraged fans attending select home games to donate new smoke detectors with batteries. Forward Henrik Zetterberg has been the program’s spokesman since 2006 and personally matches all of the donations collected each year.
The program was initially started by forward Brendan Shanahan in 2001 to honor the memory of his father, who was a firefighter. Since its inception, the program has distributed more than 26,000 smoke detectors to low-income residents throughout Michigan with the help of local fire departments and governmental fire agencies.
In 2013-14, Henrik Zetterberg and the Detroit Red Wings held two in-game smoke detector collections. The program collected $2,600 in monetary donations and more than 3,200 smoke detectors. Zetterberg distributed the smoke detectors to representatives of 13 Metro Detroit fire departments following a Red Wings practice on Oct. 8 and made a personal donation of $11,400 to match the number of smoke detectors and cash donated by Red Wings fans, which was presented prior to the Red Wings game against the Phoenix Coyotes on Oct. 10.