Breast Cancer Awareness Night
Since October 2007, the Wings devote one home game for breast cancer awareness each October as part of the NHL’s Hockey Fights Cancer month. The initiative has raised over $155,000 in its first six years. The money raised in 2010 allowed Liggett Breast Center in Grosse Pointe to assist 135 patients with the costs of screening and diagnostic breast cancer procedures.
The most recent Breast Cancer Awareness Night presented by Team Rehab took place on March 5, 2013, and brought in more than $23,000 to help uninsured and underinsured women with their medical expenses for breast cancer treatment at Liggett Breast Center and the Karmanos Cancer Weisberg Treatment Center in Farmington Hills.
On each Breast Cancer Awareness Night, players use pink tape on their sticks during warm-ups and some of the sticks used during the pre-game warm-up will be individually autographed and available in a silent auction on the Joe Louis Arena concourse along with other unique autographed items through the end of the first intermission. DRW wives and girlfriends also host a puck draw nearby with the winner meeting a select player after the game.
Money is also raised through DRW breast cancer merchandise sales found throughout the concourse. Past items have included a pink fleece pullover, a pink baseball hat, pink winter knit hat and, most recently, a soccer-style scarf. The night also includes a Wear Pink Contest with the winner receiving autographed memorabilia. The team also hosts 40 breast cancer patients and survivors in a suite atop Joe Louis Arena where they are treated to a fun night out on the Wings.
In 2011, fans were encouraged to sign a team-signed 8" x 2" banner on the concourse. The banner was presented by former Red Wings player Chris Chelios a week later at Karmanos Cancer Weisberg Treatment Center where it would be displayed in the infusion area to encourage patients going through chemo treatment.
How You Can Help
Join the Red Wings in the fight against Breast Cancer with the purchase of special Red Wings Breast Cancer Awareness pins! Pins are just $5 and all proceeds will benefit local families battling breast cancer. Pins are available at Joe Louis Arena merchandise stands, Hockeytown Authentics in Troy, Hockeytown Cafe in Detroit or by calling 1-800-WINGS-25.
Did You Know?
• According to the Michigan Cancer Consortium, breast cancer is the most frequently diagnosed cancer among Michigan women and is the second leading cause of cancer deaths in Michigan.
• In 2010, the American Cancer Society estimates that 7,340 Michigan women will be diagnosed with breast cancer, which is 7.6% of all new cancer cases in Michigan. ACS also estimates that 1,320 women in the state will die of the disease.
• Nationally speaking, ACS estimates that 207,090 women will be diagnosed with breast cancer in 2010, which is 28% of all new cancer cases. ACS also estimates that 39,840 women or 15% of those who die of cancer are breast cancer patients.
• 41,110 people in Southeast Michigan filed for personal bankruptcy in 2008. Many of these individuals are those who struggled with cancer and the expensive medical costs.