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Breast Cancer Awareness Night

As a part of the NHL’s Hockey Fights Cancer month, the Red Wings have devoted one home game every October to help raise breast cancer awareness. The Red Wings will host their eighth annual Breast Cancer Awareness Night on Saturday, Oct. 11 against the Anaheim Ducks at Joe Louis Arena. The initiative has raised more than $200,000 to assist patients with the costs of screening and diagnostic breast cancer procedures.

The seventh annual Breast Cancer Awareness Night, presented by Team Rehab, took place on Oct. 12, 2013 and brought in more than $51,000 to help uninsured and underinsured women with their medical expenses for breast cancer treatment at Liggett Breast Center and the Karmanos Cancer Weisberg Treatment Center in Farmington Hills. 

Red Wings players use pink tape on their sticks during warm-ups to support the cause. Several of the pink sticks, along with other unique items, are autographed by the Red Wings players and available in a silent auction on the Joe Louis Arena concourse. Red Wings wives and girlfriends also host an autographed mystery puck draw on the concourse during Breast Cancer Awareness Night. For $25, Red Wings fans can select one of 300 autographed pucks placed in black boxes, with the lucky grand-prize winner having the opportunity to meet a select player after the game.

Money is also raised through DRW breast cancer merchandise sales found throughout the concourse. Past items have included a pink fleece blankets and pullovers, pink baseball hats, pink winter knit hats and soccer-style pink scarves. The team also hosts 40 breast cancer patients and survivors in a suite atop Joe Louis Arena where they are treated to a fun night out on the Wings.

In 2011, fans were encouraged to sign a team-signed 8" x 2" banner on the concourse. The banner was presented by former Red Wings player Chris Chelios a week later at Karmanos Cancer Weisberg Treatment Center where it would be displayed in the infusion area to encourage patients going through chemo treatment.


How You Can Help
Join the Red Wings in the fight against Breast Cancer with the purchase of special Red Wings Breast Cancer Awareness pins. Pins are just $5 and all proceeds will benefit local families battling breast cancer. Pins are available at Joe Louis Arena merchandise stands, Hockeytown Authentics in Troy, Hockeytown Café in Detroit or by calling 1-800-WINGS-25.

Did You Know?
•    According to the Michigan Cancer Consortium, breast cancer is the most frequently diagnosed cancer among Michigan women and is the second leading cause of cancer deaths in Michigan.
•    In 2010, the American Cancer Society estimates that 7,340 Michigan women will be diagnosed with breast cancer, which is 7.6% of all new cancer cases in Michigan. ACS also estimates that 1,320 women in the state will die of the disease.
•    Nationally speaking, ACS estimates that 207,090 women will be diagnosed with breast cancer in 2010, which is 28% of all new cancer cases. ACS also estimates that 39,840 women or 15% of those who die of cancer are breast cancer patients.
•    41,110 people in Southeast Michigan filed for personal bankruptcy in 2008. Many of these individuals are those who struggled with cancer and the expensive medical costs.

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