Red Wings for Red Kettles
Since 2005, the Wings have partnered with The Salvation Army for its annual Red Kettle Campaign, which provides the non-profit organization with its largest source of funding each year. In fact, the 2014 Metro Detroit Red Kettle Campaign raised nearly $9 million with Wings GM Ken Holland as the campaign’s honorary chairman for the ninth straight year.
The Wings host in-game collections at select home games as well as participate in the annual player/management bell ringing competition each holiday season. The competition consists of players and management facing off at various locations to see who can raise the largest sum of donations in two hours. On Dec. 5, 2014, the four duos of players and management raised more than $18,100, with head coach Mike Babcock and general manager Ken Holland winning the competition for the eighth time in nine years by collecting nearly $9,000 in two hours.
The partnership has raised more than $100,000 since 2005 to assist the Salvation Army with its community assistance programs that include meals, lodging, utility assistance, free legal aid, after school programs, youth programs, drug and alcohol rehabilitation, disaster aid and more. The average red kettle collects $200 in donations each day. The donations collected by the four Red Wings pairings in just two hours would equal 90 days of bell ringing.
The Red Wings also hosted four "Red Wings for Red Kettles" games at Joe Louis Arena in December, raising an additional $2,280 for the nonprofit from fans entering the arena.
You can learn more about the Red Wings partnership with The Salvation Army here.