Red Wings for Red Kettles
Since 2005, the Wings have partnered with The Salvation Army for its annual Red Kettle Campaign, which provides the non-profit organization with its largest source of funding each year. In fact, the 2012 Red Kettle Campaign raised $8.3 million with Wings GM Ken Holland as the campaign’s honorary chairman for the seventh straight year.
The Wings host in-game collections at select home games as well as participate in the annual player/management bell ringing competition each holiday season. The competition consists of players and management facing off at various locations to see who can raise the largest sum of donations in two hours. In 2012, the bell ringing competition featured members of the front office and former players, raising $24,438 in a two-hour span, which was was a 42.5 percent increase from the previous year’s total of $17,150. You can learn more about the Red Wings partnership with The Salvation Army by clicking here.
The partnership has raised more than $69,000 over the past seven years to support The Salvation Army with its community assistance programs that include meals, lodging, utility assistance, free legal aid, after school programs, youth programs, drug and alcohol rehabilitation, disaster aid and more.