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Detroit, MI – The Detroit Red Wings have selected you to attend the Second Annual Partner Summit on Tuesday, July 30 from 12 to 5 p.m. at Joe Louis Arena.

Leading this year’s event is Keynote Speaker and Event Moderator Dan Migala, Property Consulting Group Founding Partner and Publisher of The Migala Report. See Migala’s bio at

Roundtable Topics and Speakers:

• First Period: Social Strategy
It’s 2013; we all know what social media is. But what about the strategic purpose behind using social media to start, grow and shape a relationship with consumers? Our experts will share how they approach social media and work with a sports property to maximize their partnerships.

 • John Policicchio, MotorCity Casino Hotel Director of Interactive Marketing
 • Larry Burns, University of Toledo Vice President of External Affairs
 • Jim Krohl, Anheuser-Busch Trade Channel Marketing Manager
 • Ayron Sequeira, Detroit Red Wings & Olympia Entertainment Director of Integrated Media

• Second Period:  Size and Scope
Whether your business is one store or nationwide, brands of all sizes can work with a sports property to reach their consumers and drive business. Our panel experts share how, regardless of size, they have partnered with a sports property to grow their business.
 • Colleen Ekas, AT&T Director of Advertising & Sponsorships
 • Kevin Wood, William Grant & Sons Regional Manager
 • Alex Ivanikiw, Barton Malow Senior Vice President
 • Michael Poulos, Michigan First Credit Union President & CEO
 • Rob Croll, Detroit Red Wings & Olympia Entertainment Director of Corporate Partnership Sales

• Third Period: Depth and Coverage
Consumers are not one-dimensional and neither is advertising. With an ever-changing media landscape, marketing professionals find it harder than ever to obtain a piece of the consumer attention economy. Hear from these panel experts as they talk about the importance of including mass awareness vehicles in their partnerships and how they turn that into meaningful one-on-one relationships with fans.

 • Jack Riley, Fifth Third Bank Senior Vice President & Marketing Director
 • Marissa Hunter, Ram Truck Brand Head of Advertising & Group Advertising Coordinator
 • Andy Hetzel, Blue Cross Blue Shield of Michigan Vice President of Corporate Communications
 • Dale Hollandsworth, The Kroger Co. Director of Consumer Communications & Fuel Merchandising
 • Rob Mattina, Detroit Red Wings & Olympia Entertainment Vice President of Marketing

• Overtime: Refine
Prior to the beginning of overtime in hockey, teams head back to their locker room to re-evaluate their game plan that may uncover an area of opportunity they might have missed during regulation. Whether your brand is new to sports partnerships or you’re a seasoned veteran, we all have areas we’d like to refine.

In priority order, please rank the topics you would most like to learn more about to perhaps unlock the missing piece to your partnership.
 • Running successful sweepstakes and promotions (Jennifer Kopp, ePrize Vice President of Business Development)
 • Using social media strategically to build your brand (John Policicchio, MotorCity Casino Hotel Director of Interactive Marketing)
 • On-Site Activation (Todd Stein, The Marketing Arm Account Manager)
 • Local Marketplace Trends & Research (Ben Jacobs, Scarborough Research Account Manager)
 • Retail Activation (John Ford, MillerCoors Field Marketing Manager)
 • Evaluating sponsorships (Chris Todd, Navigate Director of Business Development)
 • Advertising Design in an Arena (Bryan Durren, Detroit Red Wings & Olympia Entertainment Creative Director

Please Note:
Complimentary parking is available in the Executive River Front Lot. Doors to the Corporate Partner Entrance open at 11 a.m. Guests are asked to arrive early to participate in pre-event festivities as speakers will begin promptly at 12 p.m. Business casual attire is requested.

Summit Agenda:

 11:00 AM Doors Open & Lunch Buffet
 Noon Pregame Warm Up & Game Plan (Keynote Speaker)
 1 PM First Period: Social Strategy
 1:45 PM Second Period: Size and Scope
 2:30 PM Intermission: Recover - 15 minute Break</td>
 2:45 PM Third Period: Depth and Coverage
 3:30 PM Overtime: Refine - Breakout Sessions
 4 PM Shoot Out: Happy Hour
 5 PM Event Concludes


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